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Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison

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  • Scholl, Armin
  • Manthey, Laura
  • Helm, Roland
  • Steiner, Michael

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  • Scholl, Armin & Manthey, Laura & Helm, Roland & Steiner, Michael, 2005. "Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison," European Journal of Operational Research, Elsevier, vol. 164(3), pages 760-777, August.
    • Handle: RePEc:eee:ejores:v:164:y:2005:i:3:p:760-777
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    References listed on IDEAS

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    1. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    2. Keeney,Ralph L. & Raiffa,Howard, 1993. "Decisions with Multiple Objectives," Cambridge Books, Cambridge University Press, number 9780521438834.
    3. Bertrand Mareschal & Jean Pierre Brans & Philippe Vincke, 1986. "How to select and how to rank projects: the Prométhée method," ULB Institutional Repository 2013/9307, ULB -- Universite Libre de Bruxelles.
    4. Brans, J. P. & Vincke, Ph. & Mareschal, B., 1986. "How to select and how to rank projects: The method," European Journal of Operational Research, Elsevier, vol. 24(2), pages 228-238, February.
    5. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
    6. Zanakis, Stelios H. & Solomon, Anthony & Wishart, Nicole & Dublish, Sandipa, 1998. "Multi-attribute decision making: A simulation comparison of select methods," European Journal of Operational Research, Elsevier, vol. 107(3), pages 507-529, June.
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    1. Julio López & Sebastián Maldonado & Ricardo Montoya, 2017. "Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(11), pages 1323-1334, November.
    2. Frank Bodendorf & Manuel Lutz & Jörg Franke, 2021. "Valuation and pricing of software licenses to support supplier–buyer negotiations: A case study in the automotive industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(7), pages 1686-1702, October.
    3. Maldonado, Sebastián & Montoya, Ricardo & Weber, Richard, 2015. "Advanced conjoint analysis using feature selection via support vector machines," European Journal of Operational Research, Elsevier, vol. 241(2), pages 564-574.
    4. Wen Wu & Chin Lin & Kua Peng, 2009. "Determination of a hospital management policy using conjoint analysis in the analytic network process," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(1), pages 145-154, January.
    5. Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.
    6. Samarakoon, Samindi M.K. & Ratnayake, R.M. Chandima, 2015. "Strengthening, modification and repair techniques’ prioritization for structural integrity control of ageing offshore structures," Reliability Engineering and System Safety, Elsevier, vol. 135(C), pages 15-26.
    7. Chatzimouratidis, Athanasios I. & Pilavachi, Petros A., 2007. "Objective and subjective evaluation of power plants and their non-radioactive emissions using the analytic hierarchy process," Energy Policy, Elsevier, vol. 35(8), pages 4027-4038, August.
    8. Andrew R. Kamwendo & Mandusha Maharaj, 2022. "The Preferences of Consumers When Selecting Clothing Detergent Products," International Review of Management and Marketing, Econjournals, vol. 12(6), pages 23-36, November.
    9. Meixner, Oliver & Haas, Rainer & Pochtrager, Siegfried, 2007. "Importance and Relevance of Quality Labels in the Austrian Meat Supply Chain," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6598, International European Forum on System Dynamics and Innovation in Food Networks.
    10. Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
    11. Emre Özþahin, 2015. "Landslide Susceptibility Analysis of Tekirdað City Using Geographic Information Systems (GIS) and Analytic Hierarchy Process (AHP)," Eurasian Academy Of Sciences Social Sciences Journal, Eurasian Academy Of Sciences, vol. 6(6), pages 50-71, November.
    12. Sumeetha R. Natesan & Goutam Dutta, 2022. "A comparison of logarithmic goal programming and conjoint analysis to generate priority point vectors: an experimental approach," OPSEARCH, Springer;Operational Research Society of India, vol. 59(2), pages 518-549, June.
    13. Seyhan Sipahi Author_Email: sipahi@istanbul.edu.tr & Erdal Tekarslan & Aysegul Karaeminogullari, 2011. "Multicriteria Approach For Prioritizing Objectives In A Strategic Plan: A Case Study From Higher Education," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-165, Conference Master Resources.
    14. Maarten Ijzerman & Janine Til & John Bridges, 2012. "A Comparison of Analytic Hierarchy Process and Conjoint Analysis Methods in Assessing Treatment Alternatives for Stroke Rehabilitation," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 5(1), pages 45-56, March.
    15. Schoenwitz, Manuel & Potter, Andrew & Gosling, Jonathan & Naim, Mohamed, 2017. "Product, process and customer preference alignment in prefabricated house building," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 79-90.
    16. S. Lipovetsky, 2009. "Global Priority Estimation in Multiperson Decision Making," Journal of Optimization Theory and Applications, Springer, vol. 140(1), pages 77-91, January.
    17. Natesan, Sumeetha R. & Dutta, Goutam, 2020. "Development of Utility Function for Vehicle Insurance: Comparison of Logarithmic Goal Programming Method and Conjoint Analysis Method," IIMA Working Papers WP 2020-02-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    18. Schlereth, Christian & Eckert, Christine & Schaaf, René & Skiera, Bernd, 2014. "Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types," European Journal of Operational Research, Elsevier, vol. 238(1), pages 185-198.
    19. Gabriela D. Oliveira & Luis C. Dias, 2020. "The potential learning effect of a MCDA approach on consumer preferences for alternative fuel vehicles," Annals of Operations Research, Springer, vol. 293(2), pages 767-787, October.

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