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Multilevel trust in international marketing of healthcare services: A five-country comparative study

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  • Fregidou-Malama, Maria
  • Hyder, Akmal S.

Abstract

This research aims to increase understanding on how multilevel trust is developed as well as how trust levels are interconnected and influence international marketing strategy for healthcare services.

Suggested Citation

  • Fregidou-Malama, Maria & Hyder, Akmal S., 2021. "Multilevel trust in international marketing of healthcare services: A five-country comparative study," International Business Review, Elsevier, vol. 30(6).
    • Handle: RePEc:eee:iburev:v:30:y:2021:i:6:s0969593121001074
    DOI: 10.1016/j.ibusrev.2021.101895
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    References listed on IDEAS

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