IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v3y2003i1p90-118.html
   My bibliography  Save this article

Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma

Author

Listed:
  • Turan Atilgan

    (Ege Universitesi Tekstil Muh. Bol. Tekstil Isletmeciligi Bilim Dali)

Abstract

Turk tekstil ve hazir giyim sektoru bilindigi gibi Turk ekonomisinin lokomotif sektorlerinden birisi konumundadir. Gayri safi milli hasilanin (GSMH) %10’u, imalat sanayii istihdaminin %20’si, toplam istihdamin %4’u, ihracatin %33’u ve toplam yatirimlarin %20’si tekstil ve hazir giyim sektoru tarafindan gerceklestirilmektedir. Bu da gostermektedir ki sektorun basari veya basarisizliginin ekonomimiz uzerinde cok ciddi etkileri mevcuttur. Sektorun basarisini artirarak devam ettirebilmesi, kuresel rekabetin hizla arttigi gunumuzde kalite, maliyet, uretim ve teslimat hizinin yani sira marka yaratma konusunda gosterecegi performansa bagli bulunmaktadir. Sektor 15 yillik gelisme ve buyume surecinin arkasindan 1990’larin ikinci yarisindan itibaren olgunlasmaya baslamis ve fason uretimden modamarka yaratma surecine gecmistir. Bu calismada universite gencliginin Turk tekstil ve hazir giyim sektorunu nasil gordugunu, Turk tekstil ve hazir giyim markalarini nasil degerlendirdiklerini ortaya koymak ve firmalara bu konuda neler yapabilecekleri konusunda onerilerde bulunmak amaclanmistir.

Suggested Citation

  • Turan Atilgan, 2003. "Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 3(1), pages 90-118.
    • Handle: RePEc:ege:journl:v:3:y:2003:i:1:p:90-118
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2003_1_10.pdf
    Download Restriction: no
    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2003&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no
    ---><---

    More about this item

    JEL classification:

    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:3:y:2003:i:1:p:90-118. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Baris Gök (email available below). General contact details of provider: https://edirc.repec.org/data/iiegetr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.