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Ege Universitesi Ogrencilerinin Tekstil Urunlerinin Markalari Hakkindaki Gorusleri Uzerine Bir Arastirma

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  • Turan Atilgan

    ()
    (Ege Universitesi Tekstil Muh. Bol. Tekstil Isletmeciligi Bilim Dali)

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    Abstract

    Turk tekstil ve hazir giyim sektoru bilindigi gibi Turk ekonomisinin lokomotif sektorlerinden birisi konumundadir. Gayri safi milli hasilanin (GSMH) %10’u, imalat sanayii istihdaminin %20’si, toplam istihdamin %4’u, ihracatin %33’u ve toplam yatirimlarin %20’si tekstil ve hazir giyim sektoru tarafindan gerceklestirilmektedir. Bu da gostermektedir ki sektorun basari veya basarisizliginin ekonomimiz uzerinde cok ciddi etkileri mevcuttur. Sektorun basarisini artirarak devam ettirebilmesi, kuresel rekabetin hizla arttigi gunumuzde kalite, maliyet, uretim ve teslimat hizinin yani sira marka yaratma konusunda gosterecegi performansa bagli bulunmaktadir. Sektor 15 yillik gelisme ve buyume surecinin arkasindan 1990’larin ikinci yarisindan itibaren olgunlasmaya baslamis ve fason uretimden modamarka yaratma surecine gecmistir. Bu calismada universite gencliginin Turk tekstil ve hazir giyim sektorunu nasil gordugunu, Turk tekstil ve hazir giyim markalarini nasil degerlendirdiklerini ortaya koymak ve firmalara bu konuda neler yapabilecekleri konusunda onerilerde bulunmak amaclanmistir.

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    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 3 (2003)
    Issue (Month): 1 ()
    Pages: 90-118

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    Handle: RePEc:ege:journl:v:3:y:2003:i:1:p:90-118

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    Web page: http://iibf.ege.edu.tr/ENG/
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