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Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company

Author

Listed:
  • Alexandra Palade

    (“Transilvania” University of Brasov, Romania)

Abstract

This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present paper analyzes the cosmetics market, the company Avon position in Brasov’s market, identifying the company’s main competitors, population segmentation. After analyzing data from market research shows that most women acquires cosmetic products from Avon company, the representatives role being extremely important. Most women buy products through the catalogue, 77% of them using the products every day, often buying the personal care products.

Suggested Citation

  • Alexandra Palade, 2011. "Analysis of Marketing Mix on Cosmetics Products Case Study: Avon Company," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(4), pages 233-244.
    • Handle: RePEc:pet:annals:v:11:y:2011:i:4:p:233-244
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    File URL: http://upet.ro/annals/economics/pdf/2011/part4/Palade.pdf
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    Citations

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    Cited by:

    1. Margarita Išoraitė, 2015. "Analysis of marketing mix: Nivea case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 3(2), pages 173-185, December.

    More about this item

    Keywords

    marketing mix; personal sale; market research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General

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