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Gaining Customers` Trust In Online Stores

Author

Listed:
  • Anamaria Severin-Humelnicu

    (Transilvania University of Bra?ov)

Abstract

Trust is very important in running businesses on the Internet. It plays a significant role in the actions a consumer undertakes in the online purchase process. An online store will never reach the desired level of sales until it gains the trust of its consumers. Building confidence is the key of succes in electronic commerce. Therefore, any online retailer should strive to achieve this goal

Suggested Citation

  • Anamaria Severin-Humelnicu, 2010. "Gaining Customers` Trust In Online Stores," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1301-1304, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1301-1304
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    More about this item

    Keywords

    consumer; electronic commerce; confidence; products.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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