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Territorial marketing in the Czech Republic: a trial – and – error process

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  • Sucháček, Jan

Abstract

There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur already for the sake of the fact that this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for the transition economies. This paper focuses upon the practice of territorial marketing in the Czech Republic. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. At the same time, there exists sufficient room for future application of selected components of territorial marketing in this country.

Suggested Citation

  • Sucháček, Jan, 2008. "Territorial marketing in the Czech Republic: a trial – and – error process," MPRA Paper 15027, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:15027
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    File URL: https://mpra.ub.uni-muenchen.de/15027/1/MPRA_paper_15027.pdf
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    References listed on IDEAS

    as
    1. Sucháček, Jan & Malinovský, Jan, 2007. "Regional Development in Transitional Economies after 1989: Reformation or Deformation?," MPRA Paper 15025, University Library of Munich, Germany.
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      Keywords

      territorial marketing; local/regional development; Czech Republic; basic categories of territorial marketing;
      All these keywords.

      JEL classification:

      • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Z0 - Other Special Topics - - General

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