There are numerous obscurities connected with territorial marketing. Substantial misunderstandings can occur already for the sake of the fact that this concept was labeled by different notions so far. Naturally, the same – with even higher intensity – holds true for the transition economies. This paper focuses upon the practice of territorial marketing in the Czech Republic. As it is shown, there is rather spontaneous than planned development of this concept in the Czech space. At the same time, there exists sufficient room for future application of selected components of territorial marketing in this country.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
15027.
Find related papers by JEL classification: R10 - Urban, Rural, and Regional Economics - - General Regional Economics - - - General M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing Z0 - Other Special Topics - - General
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