Political Marketing: Nature and Characteristics
AbstractDiscussed are basic theoretical problems of the political marketing which are connected with its substance, definition and general characteristics. In order to clarify them, a theoretical revision of part of the existing definitions of this marketing is made. They give us ground for a critical reinterpretation of its subject. Given is also an individual point of view (definition) for the political marketing in the wide and narrow sense. Special place is given to its principles, methods and functioning as an inseparable element of the theoretical and methodological tools of this interdisciplinary science. The article makes difference between the concepts “political marketing” and “political market” (in four basic points), and on this basis the most important characteristics of the political marketing are formulated. In this sense a conclusion is confirmed that political marketing can not be viewed and understood only as organization and conducting election campaigns. The article includes also some other principal points from a methodological nature such as for example: the difference between political marketing and political communication, differentiation between the different categories of the political marketing, etc. which are contemplated and analyzed in a critical aspect.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Thought.
Volume (Year): (2001)
Issue (Month): 3 ()
Find related papers by JEL classification:
- A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vassil Zahariev).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.