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Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina

Author

Listed:
  • Selimovic, Lejla

    (School of Economics and Business in Sarajevo, Bosnia and Herzegovina.)

  • Pestek, Almir

    (School of Economics and Business in Sarajevo, Bosnia and Herzegovina.)

Abstract

Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But the reasons why consumers are practicing such purchases, how they behave when buying, and what motivates them to buy are still not fully explored. The purpose of this paper is to get an insight into what the main factors are that the online consumers take into consideration when purchasing online. This paper will show how a new form of Internet commerce has found a way to turn the economic crisis to its benefit. Respectively, how consumers, encouraged by a limited purchasing power, unite and strengthen their position against the sellers to obtain a volume discount. The paper is based on an online questionnaire conducted by the authors on a sample of 562 respondents in BiH.

Suggested Citation

  • Selimovic, Lejla & Pestek, Almir, 2014. "Analyzing Consumer Behavior In Online Group Buying In Bosnia And Herzegovina," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 5(1), pages 41-52.
    • Handle: RePEc:ris:utmsje:0098
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    Cited by:

    1. Mohammad Alamgir Hossain & Shams Rahman, 2021. "Investigating the Success of OGB in China: The Influence of Personality Traits," Information Systems Frontiers, Springer, vol. 23(3), pages 543-559, June.

    More about this item

    Keywords

    online group buying; consumer behavior; Bosnia and Herzegovina;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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