The objective of this study is to present insights about the use of a value-based pricing in practice. Mostly, marketers have paid less attention to the pricing being one of the marketing mix elements. However, pricing is the element which more increases sales and profit of firm in the short-term relative to other marketing mix elements such as, product, distribution and promotion. In the study, factors explaining of customer’s value perception and value-based pricing are explained by a hypothetical example. The study also presents potential utilities of the method for practitioners and academicians.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Volume (Year): 8 (2008) Issue (Month): 2 (December) Pages: 1-16 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
For technical questions regarding this item, or to correct its listing, contact: (Social Sciences Institute) The email address of this maintainer does not seem to be valid anymore. Please ask Social Sciences Institute to update the entry or send us the correct address..
Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing