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Quality Management In Higher Education Institutions

Author

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  • AVRAM, Emanuela Maria
  • AVRAM, Remus Marian

Abstract

Quality in higher education is a high form of service learning, breaking the transmission of information, scientifically, according to labor market needs, while generating maximum consumer satisfaction. OECD says that a culture of quality in higher education system, shared by the academic management, staff and students, help to strengthen academic quality assurance system, (OECD Thematic Review of Tertiary Education- 2006, p. 9, op. Cit. Sorin-George Toma, Shinji Naruo, 2009, p. 575) which leads to success.

Suggested Citation

  • AVRAM, Emanuela Maria & AVRAM, Remus Marian, 2011. "Quality Management In Higher Education Institutions," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 1(2), pages 41-47, June.
    • Handle: RePEc:hmm:journl:v:1:y:2011:i:2:p:41-47
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/2//7.pdf
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    References listed on IDEAS

    as
    1. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
    2. Abhay Shah, 2009. "The Impact of Quality on Satisfaction, Revenue, and Cost as Perceived by Providers of Higher Education," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(2), pages 125-141, December.
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    Cited by:

    1. Panagiota Xanthopoulou, 2020. "Theoretical Approach and Analysis of Stakeholders’ Impact on Quality Processes in Higher Education - The Case of Greek Universities," International Journal of Sciences, Office ijSciences, vol. 9(02), pages 34-45, February.

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    More about this item

    Keywords

    quality; higher education; satisfaction;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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