Relationship Marketing Communication Case Study: Communication Between Managers And Employees
AbstractThe current situation, of unprecedented development of the internal marketing and of the communication within it, commits any researcher who is drawn to this field, to accuracy, clarity, coherence and astuteness while identifying the mode in which the internal communication Â plan Â can Â be Â elaborated Â in Â tight Â connection Â with Â the Â organizationâ€™s Â relational Â marketing Â objectives Â (hired Â personnelâ€™s Â satisfaction). Â Communication Â remains Â the Â main Â interaction element in the internal marketing. However, the indicators with maximum impact Â on Â employeesâ€™ Â satisfaction Â must Â be Â discovered Â and Â tested. Â The Â present Â study Â takes Â into consideration a series of communication variables and submits them to ergonomic tests (descriptive and causal) in order to add value to the managerial planning of the communication strategy.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 4 (September)
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Web page: http://holisticmarketingmanagement.ro
relational Â marketing; Â internal Â marketing; Â communication; Â employeesâ€™ Â satisfaction;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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- Pitt, Leyland F. & Foreman, Susan K., 1999. "Internal Marketing Role in Organizations: A Transaction Cost Perspective," Journal of Business Research, Elsevier, vol. 44(1), pages 25-36, January.
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