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Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview

Author

Listed:
  • Zaharia Rodica Milena

    (Bucharest University of Eonomics, Romania, Faculty of International Business and Economics)

  • Grundey Dainora

    (Vilnius University, Kaunas Faculty of Humanities)

  • Stancu Alin

    (Bucharest University of Economics, Faculty of Marketing)

Abstract

Qualitative research methods tend to be used more and more in academic research. The cost for these methods is quite low and the results may be very interesting and useful for many fields of study. However, the utility and the characteristic of qualitative research methods differ from subject to subject and from discipline to discipline. This paper comes close to a comparison of two qualitative research methods (focus-group and in-depth interview) used in investigating the opinion of academics, analyzing by comparison the results founded in a research conducted in the Bucharest University of Economics using focus group and in-depth interviews. The conclusions of the study reveal that apart of the limits states in the literature, there are other elements that can contribute to obtaining unrealistic results.

Suggested Citation

  • Zaharia Rodica Milena & Grundey Dainora & Stancu Alin, 2008. "Qualitative Research Methods: A Comparison Between Focus-Group And In-Depth Interview," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1279-1283, May.
    • Handle: RePEc:ora:journl:v:4:y:2008:i:1:p:1279-1283
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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/235.pdf
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    References listed on IDEAS

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    1. Schelfhaudt, Kristin & Crittenden, Victoria L., 2005. "Specialist or generalist: Views from academia and industry," Journal of Business Research, Elsevier, vol. 58(7), pages 946-954, July.
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    8. Baumgarth, Carsten & Yildiz, Özlem, 2016. "Discovery of brand image by the arts: Empirical comparison of Arts-Based Brand Research Methods (ABBR)," Working Papers 91, Berlin School of Economics and Law, Institute of Management Berlin (IMB).
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    More about this item

    Keywords

    Qualitative research methods; focus group; in-depth interview; academic research;
    All these keywords.

    JEL classification:

    • C61 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Optimization Techniques; Programming Models; Dynamic Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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