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Marketing strategies of subjects meat industry of perm region in the Russian accession to WTO


Author Info

  • Kerzina, Eugenia
  • Yasureva, Ekaterina

    (Assistant Professor of marketing at Perm State University, National Research
    Senior lecturer in department marketing at Perm State University, National Research)

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    The article was explored the modern macro-economic conditions of production the meat industry, in situations of risk that is associated with the prospect of Russia joining the WTO. Perspective marketing strategies to overcome the crisis of the industry and reach a level which allows the country to ensure food security were identified.

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    Bibliographic Info

    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA.Marketing management firms..

    Volume (Year): 4 (2011)
    Issue (Month): (November)

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    Handle: RePEc:mmb:journl:articl_v4_6_11

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    Keywords: chilled meat and raw materials; competitive industry; region; meat processing products; self-reliance; marketing strategies; îõëàæäåííîå ìÿñî-ñûðüå; êîíêóðåíòîñïîñîáíîñòü îòðàñëè; ðåãèîí; ïðîäóêòû ìÿñîïåðåðàáîòêè; ñàìîîáåñïå÷åíèå; ìàðêåòèíãîâûå ñòðàòåãèè.;

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