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A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti

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  • Mihaela, ASANDEI

    (Constantin Brâncoveanu University Pitesti)

  • Elena, ENACHE

    (Constantin Brâncoveanu University Pitesti)

Abstract

The city is a fundamental element of the identity of contemporary society, fulfilling in each urban community complex functions that depend on the needs, interests and aspirations of the people and of the political and economic system. The urban identity of Pitesti is defined by a set of features with certain significance for each inhabitant of the city. The Tulip Symphony is a symbol that has been created, developed and promoted during the past four decades by the urban community. The present study aims to study how residents of Pitesti perceive the urban product named the Tulip Symphony is and present the conclusions of a statistical survey conducted during the 37th edition of the event.

Suggested Citation

  • Mihaela, ASANDEI & Elena, ENACHE, 2014. "A Study Of The Image Of Tulip Symphony - A Defining Ingredient In The Development Of The Urban Brand Of Pitesti," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 646-653.
  • Handle: RePEc:brc:journl:v:26:y:2014:i:4:p:646-653
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    References listed on IDEAS

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    1. Marta Christina SUCIU, 2010. "Pitesti As A Possible Creative City For Romania. The Importance Of The Creative Communities In The Context Of The Global Crisis," Scientific Bulletin - Economic Sciences, University of Pitesti, issue 9, pages 13-18.
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      Keywords

      research; urban marketing; urban image; urban brand; the Tulip Symphony.;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
      • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration

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