Advanced Search
MyIDEAS: Login to save this article or follow this journal

Strategies Of Brand Creation Through Communication. Romanian Brands

Contents:

Author Info

  • Carmen-Gabriela, SECARA

    ()
    (University of Pitesti, Faculty of Economics, Romania)

Registered author(s):

    Abstract

    In a society where progress brings a high degree of unpredictability it is difficult to create a persistent stability. Behavioural changes of individuals and social groups lead to a continuous flow of alterations at the level of all social areas. Economy, culture, education are characterized by this strong dynamics bringing the social “keep-up” process. For instance, in economy, the main entities of the capital market- corporations and companies are directed to such keep-up process in order to classify themselves within the perimeters established by the consumer society. Ways through which such economic actors keep up with changes focus especially on originality and innovation. “Brand” strategy, which is one of the most innovative techniques through which an organization distinguishes itself both among the consumer market and within the competitive market. This concept is closely related to the idea of ??brand and involves a high degree of attention to be given to the customer positioning in the centre of actions undertaken and constant loyalty. Major interest of a brand is to create such “customized solutions” type approach, based on providing services that should perfectly meet the needs of the target public.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.strategiimanageriale.ro/papers/130560.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Constantin Brancoveanu University in its journal Management Strategies Journal.

    Volume (Year): 23 (2013)
    Issue (Month): Special ()
    Pages: 457-462

    as in new window
    Handle: RePEc:brc:journl:v:23:y:2013:i:s:p:457-462

    Contact details of provider:
    Phone: 004-0248-221098
    Web page: http://www.univcb.ro/

    Related research

    Keywords: communication strategy; brand; branding; rebranding; public relations campaign;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:23:y:2013:i:s:p:457-462. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.