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Specificity Of Communication Doctor – Patient, Online, Through Social Networks

Author

Listed:
  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iaşi, România,)

  • Corina Anamaria IOAN

    (Doctoral School of Economics and Business Administration, "Al.I. Cuza" University, Iaşi, România)

  • Constantin SASU

    ("Al.I. Cuza" University of Iasi, România)

Abstract

A survey in 2013 of Division Market Research Group Rentrop & Straton Romanian-German - "state services and private clinics. Comparative Analysis ", highlights the fact that into urban population in Romania, the internet is the most popular source of information on health services. According to the survey, 81.9% of respondents use the Internet to find out about the best doctors available to them. Preferences of respondents to the online environment as the main source of information translates into ease of access and the possibility of interaction, but also trust recommendations based on personal experiences, recommendations can be found through discussion forums, mostly or comments left on pages on social networking sites. In the present study we try to emphasize the specificity of communication physician - patient online through social networks.

Suggested Citation

  • Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014. "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.
    • Handle: RePEc:cmj:journl:y:2014:i:6:p:377-383
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    References listed on IDEAS

    as
    1. Marius Constantin APOSTOAIE & Stefan MATEI, 2012. "Mutations at the Level of the Measures Adopted by Monetary Authorities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 53-60.
    2. repec:cmj:journl:y:2013:i:27:mateis is not listed on IDEAS
    3. Ștefan MATEI, 2013. "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 182-191, June.
    4. repec:jes:wpaper:y:2012:v:4:p:747-757 is not listed on IDEAS
    5. Matei ȘTEFAN, 2013. "Conceptual clarification of planning and strategic thinking in human resource management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 174-179, October.
    6. repec:cmj:journl:y:2013:i:29:stefan is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

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    1. Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014. "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.

    More about this item

    Keywords

    Personal marketing; Personal brand; Social Networks; Medic; Doctors;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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