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Personal Marketing Of Doctors In The Context Of Social Networks

Author

Listed:
  • Corina Anamaria IOAN

    (Doctoral School of Economics and Business Administration, "Al.I. Cuza" University, Iaşi, România)

  • Florin-Alexandru LUCA,

    ("Gheorghe Asachi" Technical University of Iaşi, România,)

  • Constantin SASU

    ("Al.I. Cuza" University of Iasi, România)

Abstract

More than ever doctors are beginning to recognize that beyond impeccable professionalism shown to the patient, equally imports became part of communication, and in one century of the Internet, the most effective communication process moves online, in the social networks. It is important for doctors to develop a personal brand because a reputation, passed with internet speed can only have a positive effect. In a century in which patients make the decision to see a particular doctor, largely based on recommendations and research the forums online discussions, doctors are beginning realize the importance of a strong presence, constant and reliable environment through online networks social priority.

Suggested Citation

  • Corina Anamaria IOAN & Florin-Alexandru LUCA, & Constantin SASU, 2014. "Personal Marketing Of Doctors In The Context Of Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 369-376, November.
    • Handle: RePEc:cmj:journl:y:2014:i:6:p:369-376
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    References listed on IDEAS

    as
    1. Marius Constantin APOSTOAIE & Stefan MATEI, 2012. "Mutations at the Level of the Measures Adopted by Monetary Authorities," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 53-60.
    2. repec:cmj:journl:y:2013:i:27:mateis is not listed on IDEAS
    3. Ștefan MATEI, 2013. "Conceptual Clarification Of Strategic Human Resource Management And The Way It Is Implemented," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 1, pages 182-191, June.
    4. Matei ȘTEFAN, 2013. "Conceptual clarification of planning and strategic thinking in human resource management," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 174-179, October.
    5. repec:cmj:journl:y:2013:i:29:stefan is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Lena Bucatariu & Babu George, 2020. "Consumer behavior and customer relationship management in mental health services," Upravlenets, Ural State University of Economics, vol. 11(3), pages 46-58, July.
    2. Alexandrina D. CRUCEANU & Ionel MUNTELE & Mihaela-Daniela CAZACU, 2015. "Medical Tourism In Vatra Dornei Resort," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 181-192, April.

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    1. Florin-Alexandru LUCA & Corina Anamaria IOAN & Constantin SASU, 2014. "Specificity Of Communication Doctor – Patient, Online, Through Social Networks," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 377-383, November.

    More about this item

    Keywords

    Personal marketing; Personal brand; Social Networks; Medic; Doctors;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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