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Quality Management - a Factor for Improving Sustainability in the Automotive Industry

Author

Listed:
  • Anca Madar

    (“Transilvania†University of Brasov)

  • Nicoleta Andreea NeacÈ™u

    (“Transilvania†University of Brasov)

Abstract

Due to the importance of the automotive industry in the world economy and its impact on the environment, the implementation of sustainable development measures in this industry has become mandatory. This paper wants to emphasize the link between the implementation of quality management and the sustainable development of this industry but also to highlight the opinions of car users in Romania related to this issue. In this sense, the authors conducted a quantitative marketing research, collecting data based on a questionnaire. The research results show that most respondents are aware of the need to protect the environment and the involvement of the automotive industry in this regard.

Suggested Citation

  • Anca Madar & Nicoleta Andreea NeacÈ™u, 2020. "Quality Management - a Factor for Improving Sustainability in the Automotive Industry," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 688-697, August.
    • Handle: RePEc:ovi:oviste:v:xx:y:2020:i:1:p:688-697
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/20.pdf
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    Citations

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    Cited by:

    1. Nicoleta Andreea Neacsu & Anca Madar, 2021. "Quality Strategies Applied on the Market of Integrated Security Systems," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 630-636, August.

    More about this item

    Keywords

    quality management; sustainability; automotive industry; marketing research;
    All these keywords.

    JEL classification:

    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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