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New Approaches to the Modern Retail Management

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  • Zdenko Segetlija

    ()
    (Full Professor Faculty of Economics in Osijek, Croatia)

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    Abstract

    A concentrational retail development has effectuated further changes in its structure and, accordingly, the changes in the retail economic entity management. In that respect, altered is also a heretofore retail marketing paradigm, as the assortment formation, based upon category management and other vertical marketing types, becomes preponderant. On the other hand, in addition to the cognizance of developmental legalities of the new business unit types, new technologies, and human resources, the knowledge of retail-oriented buyer interconnection modalities becomes ever so pronounced in the new circumstances. Of course, it is harmonized with the newest marketing development phase, based upon an orientation toward buyers and processes. Such an approach is in a direct function of creation of presuppositions for the achievement of a more efficacious and effective eceonomic growth and development in the reatil sector.

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    Bibliographic Info

    Article provided by Faculty of Economics in Osijek, Croatia in its journal Interdisciplinary Management Research.

    Volume (Year): 5 (2009)
    Issue (Month): ()
    Pages: 177-184

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    Handle: RePEc:osi:journl:v:5:y:2009:p:177-184

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    Related research

    Keywords: retail sale; management; category management; marketing; Republic of Croatia;

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