Problems of marketing in small innovative enterprises
AbstractArticle is devoted to the continuation of the study hypotheses on the relationship between marketing and life cycle of a small business. Some results of studies of small innovative companies in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk, Chelyabinsk Region and the Krasnodar Territory. Some results of the analysis, showing the feature in the marketing of innovative enterprises.
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Bibliographic InfoArticle provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA.Marketing management firms..
Volume (Year): 4 (2011)
Issue (Month): (November)
The life cycle of the enterprise; business management; marketing; small business; small business; small business; innovation; small innovative companies; SME; Æèçíåííûé öèêë ïðåäïðèÿòèÿ; óïðàâëåíèå ïðåäïðèÿòèåì; ìàðêåòèíã; ìàëûé áèçíåñ; ìàëîå ïðåäïðèíèìàòåëüñòâî; ìàëûé áèçíåñ; èííîâàöèè; ìàëûå èííîâàöèîííûå ïðåäïðèÿòèÿ.;
Find related papers by JEL classification:
- M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
- O29 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - Other
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