IDEAS home Printed from https://ideas.repec.org/a/rom/cmanag/v5y2011i1p224-228.html
   My bibliography  Save this article

Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process

Author

Listed:
  • FLORIN TUDOR IONESCU

    (The Bucharest Academy of Economic Studies)

Abstract

Over time, due to changes in the marketing environment, generated by the tightening competition, technological, social and political pressures the companies have adopted a new approach, by which the potential businesses began to be treated as strategic business units. A strategic business unit can be considered a part of a company, a product line within a division, and sometimes a single product or brand. From a strategic perspective, the diversified companies represent a collection of businesses or strategic business units. The present paper aims to highlight from a theoretical standpoint the strategic business unit concept and its strategic implications over company’s performance and competitiveness. Moreover, the paper will emphasize that the best business portfolio is the one that provides optimal consistency of company strengths and weaknesses and opportunities of marketing environment.

Suggested Citation

  • Florin Tudor Ionescu, 2011. "Strategic Business Unit – The Central Element Of The Business Portfolio Strategic Planning Process," International Conference Modern Approaches in Organisational Management and Economy, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(1), pages 224-228, November.
    • Handle: RePEc:rom:cmanag:v:5:y:2011:i:1:p:224-228
    as

    Download full text from publisher

    File URL: https://simpozion.management.ase.ro/articole/ionescu.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    strategic business unit; planning; business portfolio;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:cmanag:v:5:y:2011:i:1:p:224-228. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dobrin Cosmin (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.