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The Role Of Marketing In The Education'S Process

Author

Listed:
  • Platis Magdalena

    (Universitatea din Bucuresti, Facultatea de Administratie si Afaceri)

  • Baban Eleonora Gabriela

    (Universitatea din Bucuresti, Facultatea de Administratie si Afaceri)

Abstract

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education.

Suggested Citation

  • Platis Magdalena & Baban Eleonora Gabriela, 2010. "The Role Of Marketing In The Education'S Process," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 1128-1132, December.
    • Handle: RePEc:ora:journl:v:1:y:2010:i:2:p:1128-1132
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    File URL: http://anale.steconomiceuoradea.ro/volume/2010/n2/180.pdf
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    More about this item

    Keywords

    marketing; marketing mix; education; strategy.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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