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Pozitioning Strategies Used in Strategic Marketing

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Author Info

  • Ionel Dumitru

    ()
    (School of Marketing, Academy of Economic Studies)

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    Abstract

    The consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.

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    File URL: http://www.edumark.ase.ro/RePEc/pdf/Ionel1.pdf
    File Function: First version, 2007
    Download Restriction: no

    Bibliographic Info

    Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1003.

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    Length: 4 pages
    Date of creation: Apr 2007
    Date of revision: Apr 2007
    Publication status: Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006
    Handle: RePEc:ase:wpaper:1003

    Note: Full text available only in Romanian.
    Contact details of provider:
    Web page: http://www.edumark.ase.ro

    Related research

    Keywords: Positioning strategy; marketing strategy; strategic marketing; differentiate strategy;

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