Pozitioning Strategies Used in Strategic Marketing
AbstractThe consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.
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Bibliographic InfoPaper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1003.
Length: 4 pages
Date of creation: Apr 2007
Date of revision: Apr 2007
Publication status: Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006
Note: Full text available only in Romanian.
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Positioning strategy; marketing strategy; strategic marketing; differentiate strategy;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2007-04-28 (All new papers)
- NEP-CSE-2007-04-28 (Economics of Strategic Management)
- NEP-MKT-2007-04-28 (Marketing)
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