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Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania

Author

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  • Liliana Gherghina

    (“Babeș-Bolyai†University of Cluj-Napoca, Faculty of Economics and Business Administration, Romania)

Abstract

The purpose of the study presented in this paper is to identify and evaluate the preferences and attitude of consumers when it comes to spending vacations in tourist resorts in Romania, respectively of knowledge of tourist demand. The study involves direct research, by applying an occasional survey-type survey, in order to discover if there was a demand for spending holidays in Romania, in the last two years and what is the type of resort preferred by Romanian tourist. At the same time, we identified the frequency of going on vacation, the preferred sources of information and the main motivations for spending a vacation in Romania, the main criteria in choosing a tourist accommodation structure, the preference for buying tourist services, the degree of satisfaction and the satisfaction regarding the offer and prices, and the minimum sum of money reserved for a trip in a tourist resort in Romania.

Suggested Citation

  • Liliana Gherghina, 2022. "Study Regarding the Preferences and Attitude of Consumers for Spending Vacations in Tourist Resorts in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 574-583, Decembrie.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:2:p:574-583
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    More about this item

    Keywords

    tourist resort; accommodation structure; vacation; consumers; preference;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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