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Enterprise competitive positioning based on knowledge resources identification

Author

Listed:
  • Olena Vartanova

    (Cherkasy State Technological University, Ukraine)

  • Olena Kolomytseva

    (Cherkasy State Technological University, Ukraine)

  • Victoriia Bilyk

    (Bohdan Khmelnytsjyi National University of Cherkasy, Ukraine)

  • Iryna Budnikevich

    (Yuriy Fedkovych Chernivtsi National University, Ukraine)

  • Lidiia Vasylchenko

    (Cherkasy State Technological University, Ukraine)

  • Tetiana Burtseva

    (Cherkasy State Technological University, Ukraine)

Abstract

Competitive advantages of modern companies are determined by a set of resources that discover the uniqueness of the company in the market and find out its competitive position. The authors conceptualized the process of determining the company’s competitive position based on the identification of knowledge resources. Competitive positioning is understood as the process of forming, maintaining and strengthening the company's competitive position based on the audit of key knowledge resources (their types, location, carriers and directions of movement), which form key areas of the company’s competence and create sustainable competitive advantages. The sequence of the enterprise competitive positioning on new resources of knowledge which reveals stages of competitive position definition is offered. The tools and methods of estimating knowledge resources in the competitive positioning of the company are formed. The matrices of the company's competitive position are constructed, which determine the competitive advantages and competitive weaknesses of the company. Criteria for interpreting the results of the company competitive positioning based on knowledge resources are proposed. They identify main company’s competitive advantages and weaknesses. In the article resources of knowledge that form company’s competitive advantages and weaknesses are defined. Competitive advantage matrices are built. Criteria for the results of company’s competitive positioning on new knowledge resources interpreting are suggested.

Suggested Citation

  • Olena Vartanova & Olena Kolomytseva & Victoriia Bilyk & Iryna Budnikevich & Lidiia Vasylchenko & Tetiana Burtseva, 2021. "Enterprise competitive positioning based on knowledge resources identification," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 529-541, September.
    • Handle: RePEc:ssi:jouesi:v:9:y:2021:i:1:p:529-541
    DOI: 10.9770/jesi.2021.9.1(33)
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    References listed on IDEAS

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    1. Hugues Jeannerat & Le�la Kebir, 2016. "Knowledge, Resources and Markets: What Economic System of Valuation?," Regional Studies, Taylor & Francis Journals, vol. 50(2), pages 274-288, February.
    2. Boisot, Max H., 1995. "Is your firm a creative destroyer? Competitive learning and knowledge flows in the technological strategies of firms," Research Policy, Elsevier, vol. 24(4), pages 489-506, July.
    3. David J. Teece, 2007. "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance," Strategic Management Journal, Wiley Blackwell, vol. 28(13), pages 1319-1350, December.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Agnė Šimelytė & Manuela Tvaronavičienė, 2022. "Technology Transfer from Nordic Capital Parenting Companies to Lithuanian and Estonian Subsidiaries or Joint Capital Companies: The Analysis of the Obtained Primary Data," Data, MDPI, vol. 7(10), pages 1-23, October.

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    More about this item

    Keywords

    competitive advantages; competitive positioning; identification; measurement; knowledge resources;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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