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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas

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  • Jung, Sangnyeol
  • Lyford, Conrad P.
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    Abstract

    This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.

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    File URL: http://purl.umn.edu/34989
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    Bibliographic Info

    Paper provided by Southern Agricultural Economics Association in its series 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama with number 34989.

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    Date of creation: 2007
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    Handle: RePEc:ags:saeasm:34989

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    Related research

    Keywords: cotton economics; market segmentation; needs assessment; West Texas cotton; Marketing; Q130; M310;

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    1. Lyford, Conrad P. & Jung, Sangnyeol & Ethridge, Don E., 2004. "Mill-Level Price Estimates For U.S. Cotton Quality," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34644, Southern Agricultural Economics Association.
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    Cited by:
    1. Kenkel, Philip L. & Kim, Taeyoon, 2008. "Investigation of the Costs of an Increased Shipping Standard for Cotton Warehouses," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6798, Southern Agricultural Economics Association.

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