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The Image Of Company, Essential Factor In Developing The Market Strategies

Author

Listed:
  • Florin Radu Pintea
  • Janetta Sîrbu
  • Boris Samochis

Abstract

The project has been done in order to proove the importance of the image inside a large company. Thus I analysed the image of Electrolux company in order to show how important is the invisible part of a big company, regarding the market and the marketing strategies. The questionnaire was made of 14 questions and there were 400 people who had to answer. During the research I used mathematics methods such as Fischbein and Hi2 method. The main purpose of a marketing research is the analyse of the numbers and factors, the essential keys that guide the company to a real marketing strategy. Analysing the dates there are some ideas that should be taken in consideration in order to build a stronger image of the company on the market, ideas that I detailed within the project.

Suggested Citation

  • Florin Radu Pintea & Janetta Sîrbu & Boris Samochis, 2008. "The Image Of Company, Essential Factor In Developing The Market Strategies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-21.
    • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:21
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    More about this item

    Keywords

    company; questionnaire; marketing strategies; marketing research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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