Advanced Search
MyIDEAS: Login to save this article or follow this journal

Tuketicilere Yonelik Satis Gelistirmenin Artan Onemi, Uygulanabilirligi ve Izlenecek Stratejilerin Isletmeler Acisindan Degerlendirilmesi

Contents:

Author Info

  • Ali Gulcubuk

    ()
    (Celal Bayar Universitesi Salihli Meslek Yuksek Okulu Pazarlama Bolumu)

Registered author(s):

    Abstract

    Pazar kosullari ve tuketici davranislarindaki degisim, urunlerin giderek aynilasmasi ve sayica artmasi, perakende ticaretin kilit konuma gelmesi, kisa surede supermarketler, toptanci magazalar, yapi marketler, buyuk magazalar gibi satis noktalarinin birbiri ardinca acilmasini da beraberinde getirmistir. Bu cesitlilik ve hizli degisim hem tuketiciyi karar vermede zorlamis hem de urunlerin magaza raf ve reyonlarinda satin alinmak uzere beklemesine yol acmistir. Geleneksel reklamlarin bu duruma istenilen cozumu uretememesi ve yeterli etkiyi gosterememesi pazarlama ve iletisim karmasi bileseni satis gelistirmeyi on plana cikarmistir. Satis gelistirme, gunumuzde ureticilerin oldugu kadar perakendecilerin de ellerindeki urunleri tuketicilerin satis noktalarinda kolayca ve kisa surede satin almaya karar vermesi icin basvurduklari ve siklikla satisa donusen etkinliklerdir. Bu calismada sirasiyla satis gelistirmenin pazarlama ve iletisim karmasi icindeki yeri, satis gelistirme amaclari ve tuketici uzerindeki etkileri ile uygulanacak satis gelistirme araclari ve stratejilerinin ne olcude ve hangi kosullarda basarili olabilecegi ayrintili bir sekilde incelenecektir.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2007_1_4.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2007&peryot=1
    File Function: Website of the journal issue
    Download Restriction: no

    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 7 (2007)
    Issue (Month): 1 ()
    Pages: 57-77

    as in new window
    Handle: RePEc:ege:journl:v:7:y:2007:i:1:p:57-77

    Contact details of provider:
    Web page: http://iibf.ege.edu.tr/ENG/
    More information through EDIRC

    Related research

    Keywords: Satis gelistirme; Satis noktasi; Satis gelistirme araclari ve stratejileri;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:7:y:2007:i:1:p:57-77. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.