IDEAS home Printed from https://ideas.repec.org/a/nwe/iisabg/y2020i3p140-148.html
   My bibliography  Save this article

Efficiency in Marketing Communications – Overview and Distinctions

Author

Listed:
  • Alexander Christov

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The article presents an overview as well as a topical aspect in the field of research and understanding of efficiency in marketing communications – focusing on the benefits, including the financial results for the com­pany, and all related distinctions. A thesis is supported that a distinction between econom­ic and non-economic efficiency in marketing communications is a good basis for better understanding of immediate and potential re­sults and – based on this – for selection and development of the metrics. Both types could have an immediate or delayed contribution to the company’s financial results.

Suggested Citation

  • Alexander Christov, 2020. "Efficiency in Marketing Communications – Overview and Distinctions," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 140-148, September.
    • Handle: RePEc:nwe:iisabg:y:2020:i:3:p:140-148
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/doi/alternativi/2020.3/ISA.2020.3.11.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    efficiency; marketing communications; advertising; PR; economic efficiency; non-economic efficiency;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:iisabg:y:2020:i:3:p:140-148. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.