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Marketing Strategies of Organic Products and a Field Research on Producers

Author

Listed:
  • Kılıç, Serkan

    (Uludag University)

  • Duman, Orhan

    (Uludag University, Institute of Social Sciences)

  • Bektaş, Emir

    (Uludag University, Institute of Social Sciences)

Abstract

Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the producers who want to develop organic products in Turkey. For this reason, marketing process of organic products for the producers is examined in detail and marketing strategies are presented in the first part of the paper. In the next part of the study, a field research was done on businesses which produce organic products in Turkey. In the conclusion section, results of the field research are compared with related literature and some suggestions are offered for the producers.

Suggested Citation

  • Kılıç, Serkan & Duman, Orhan & Bektaş, Emir, 2014. "Marketing Strategies of Organic Products and a Field Research on Producers," Business and Economics Research Journal, Uludag University, Faculty of Economics and Administrative Sciences, vol. 5(1), pages 39-65, January.
    • Handle: RePEc:ris:buecrj:0141
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    More about this item

    Keywords

    Organic; organic product; marketing strategies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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