Advanced Search
MyIDEAS: Login to save this article or follow this journal

Determinants of Brand Equity and Its Causes & Consequences

Contents:

Author Info

  • Khan Shahzad

    ()
    (University of Science & I-T)

Registered author(s):

    Abstract

    The word brand equity is known to every marketer and they wish that they have positive brand equity for their brands. The question arises why customers will play extra amount for one particular product? There are many variables which create brand equity. These variables include Brand awareness, familiarity, brand image, association, loyalty, preferences and availability. But it is important to find that how each of these variables contribute towards brand equity for auto mobiles oil. To find out which of these variables contribute how much towards brand equity a sample of 100 auto mobile oil users has been contacted from Peshawar region. On the basis of their responses a regression and correlation analysis was conducted. Findings and results of the study shows that brand loyalty and brand familiarity has more influence on brand equity in case of automobile oil in Peshawar Pakistan.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.ien.bg.ac.rs/index.php/en/2012/2012-3-4
    Download Restriction: no

    Bibliographic Info

    Article provided by Institute of Economic Sciences in its journal Economic Analysis.

    Volume (Year): 45 (2012)
    Issue (Month): 3-4 ()
    Pages: 60-66

    as in new window
    Handle: RePEc:ibg:eajour:v:45:y:2012:i:3-4:p:60-66

    Contact details of provider:
    Postal: 12 Zmaj Jovina St, 11000 Belgrade, Serbia
    Phone: +381 11 2622 357, 2623-055
    Fax: +381 11 2181 471
    Email:
    Web page: http://www.ien.bg.ac.rs
    More information through EDIRC

    Related research

    Keywords: Brand equity; brand awareness; brand familiarity; brand image; brand association; Brand loyalty; brand preferences and brand availability;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ibg:eajour:v:45:y:2012:i:3-4:p:60-66. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zorica Bozic).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.