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Policies and Strategies Quality Courier Services Market Case Study DHL

Author

Listed:
  • Nicoleta Andreea NeacÅŸu

    (Transilvania University of BraÅŸov)

  • Simona Bălăşescu

    (Transilvania University of BraÅŸov)

Abstract

In this paper we presented some of the policies and strategies quality courier servicesimplemented at DHL. We focused on this company because it is the only one that has achievedSuperbrand status in category '' Transport and Courier '. This company is an economic model to befollowed, both in terms of the values it perpetuates the market and developed a business model. Company policy in quality, is to offer its customers high quality services in the field of courierservices at a competitive price, under achieving a good profit for the company and a good salaryfor employees.

Suggested Citation

  • Nicoleta Andreea NeacÅŸu & Simona Bălăşescu, 2016. "Policies and Strategies Quality Courier Services Market Case Study DHL," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 355-360, February.
  • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:355-360
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    More about this item

    Keywords

    courier services; transportation; fast delivery; courier services market;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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