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The Impact of Goal Achievement on User Effort

Author

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  • Tobias Mutter

    (University of Paderborn)

Abstract

We empirically investigate the impact of successful goal achievement on future effort to attain the next goal in a recurring goal framework. We use data from a popular German Question & Answer community where goals are represented in the form of badges. Our findings indicate that after successful badge achievement users increase their subsequent effort to attain the next badge, but only as long as badges represent a challenge to the user. The key driver for this behavior, according to our analysis, appears to be self-learning.

Suggested Citation

  • Tobias Mutter, 2014. "The Impact of Goal Achievement on User Effort," Working Papers Dissertations 18, Paderborn University, Faculty of Business Administration and Economics.
    • Handle: RePEc:pdn:dispap:18
    as

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    File URL: http://groups.uni-paderborn.de/wp-wiwi/RePEc/pdf/dispap/DP18.pdf
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    References listed on IDEAS

    as
    1. Cameron,A. Colin & Trivedi,Pravin K., 2013. "Regression Analysis of Count Data," Cambridge Books, Cambridge University Press, number 9781107667273.
    2. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    3. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, December.
    4. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
    5. Lars Bo Jeppesen & Lars Frederiksen, 2006. "Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments," Organization Science, INFORMS, vol. 17(1), pages 45-63, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Goal Setting Theory; Recurring Goals; Self-Learning; Gamification; Badges;
    All these keywords.

    JEL classification:

    • M52 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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