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Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing

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Author Info

  • Béatrice Parguel

    ()
    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

  • Audrey Bonnemaizon

    ()
    (IRG - Institut de Recherche en Gestion - Université Paris XII - Paris Est Créteil Val-de-Marne : EA2354 - Université Paris-Est Marne-la-Vallée)

  • Elisa Monnot

    ()
    (THEMA - Université de Cergy Pontoise)

  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

  • Fanny Reniou

    ()
    (IRG - Institut de Recherche en Gestion - Université Paris XII - Paris Est Créteil Val-de-Marne : EA2354 - Université Paris-Est Marne-la-Vallée)

  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris IX - Paris Dauphine)

Abstract

Cet article explore les finalités poursuivies par la recherche française en marketing. Une analyse scientométrique des communications de cinq Congrès de l'AFM révèle la permanence d'un puissant paradigme managérial et le développement récent de travaux plus sociétaux. Ces résultats sont discutés dans une perspective historique et critique.

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File URL: http://halshs.archives-ouvertes.fr/docs/00/75/57/51/PDF/FinalitA_s_Rech_Mkg_VF.pdf
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Bibliographic Info

Paper provided by HAL in its series Post-Print with number halshs-00755751.

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Date of creation: 10 Feb 2012
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Publication status: Published - Presented, Séminaire du groupe DRM-ERMES, 2012, France
Handle: RePEc:hal:journl:halshs-00755751

Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00755751
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Web page: http://hal.archives-ouvertes.fr/

Related research

Keywords: recherche en marketing; finalités de la recherche; société; analyse scientométrique; perspective critique;

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