IDEAS home Printed from https://ideas.repec.org/a/brc/brccej/v2y2017i2p33-63.html
   My bibliography  Save this article

Sustainability Marketing In Romania'S Retail Sector

Author

Listed:
  • Andreea-Daniela GANGONE

    (“Constantin Brâncoveanu” University of Pitesti, Romania)

  • Mihaela ASANDEI

    (“Constantin Brâncoveanu” University of Pitesti, Romania)

Abstract

Sustainable development is the most pressing concern of contemporary organizations, as it requires profound changes in their business strategies and practices. The need to ensure business sustainability triggered a broadening of the concept of marketing, its task being to meet the needs of current and future generations of consumers by creating and offering products and services in a sustainable way. We used content analysis of retailers’ web sites, completed with information from Retailer Scorecard 2016 Report, to assess the extent to which representative retailers implement sustainable marketing practices in Romania. The major contributions of this study are: the creation of a conceptual model for evaluating the results of sustainable marketing in an organization, starting from the dimensions of sustainable development; a ranking of major retailers in Romania based on the performance of their sustainable marketing activities; the identification of key strategic directions of sustainable marketing, which guide marketing activities of major retailers in Romania, allowing the analysis of strategic groups of retailers.

Suggested Citation

  • Andreea-Daniela GANGONE & Mihaela ASANDEI, 2017. "Sustainability Marketing In Romania'S Retail Sector," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(2), pages 33-63.
    • Handle: RePEc:brc:brccej:v:2:y:2017:i:2:p:33-63
    as

    Download full text from publisher

    File URL: http://www.revec.ro/papers/170203.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kristel Buysse & Alain Verbeke, 2003. "Proactive environmental strategies: a stakeholder management perspective," Strategic Management Journal, Wiley Blackwell, vol. 24(5), pages 453-470, May.
    2. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    3. Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F., 2010. "The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study," International Business Review, Elsevier, vol. 19(2), pages 140-159, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dan-Cristian Dabija & Brândușa Mariana Bejan & Claudiu Pușcaș, 2020. "A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania," JRFM, MDPI, vol. 13(7), pages 1-20, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francesco Di Maddaloni & Roya Derakhshan, 2019. "A Leap from Negative to Positive Bond. A Step towards Project Sustainability," Administrative Sciences, MDPI, vol. 9(2), pages 1-19, June.
    2. Shuang Ren & Guiyao Tang & Susan Jackson, 2018. "Green human resource management research in emergence: A review and future directions," Asia Pacific Journal of Management, Springer, vol. 35(3), pages 769-803, September.
    3. Brigitte Hoogendoorn & Daniela Guerra & Peter Zwan, 2015. "What drives environmental practices of SMEs?," Small Business Economics, Springer, vol. 44(4), pages 759-781, April.
    4. Denise Fischer & Malte Brettel & René Mauer, 2020. "The Three Dimensions of Sustainability: A Delicate Balancing Act for Entrepreneurs Made More Complex by Stakeholder Expectations," Journal of Business Ethics, Springer, vol. 163(1), pages 87-106, April.
    5. Luis Perez-Batres & Jonathan Doh & Van Miller & Michael Pisani, 2012. "Stakeholder Pressures as Determinants of CSR Strategic Choice: Why do Firms Choose Symbolic Versus Substantive Self-Regulatory Codes of Conduct?," Journal of Business Ethics, Springer, vol. 110(2), pages 157-172, October.
    6. Kuan-Siew Khor & Ramayah Thurasamy & Noor Hazlina Ahmad & Hasliza Abdul Halim & Lo May-Chiun, 2015. "Bridging the Gap of Green IT/IS and Sustainable Consumption," Global Business Review, International Management Institute, vol. 16(4), pages 571-593, August.
    7. Philipp Haessler, 2020. "Strategic Decisions between Short-Term Profit and Sustainability," Administrative Sciences, MDPI, vol. 10(3), pages 1-31, September.
    8. Rupert J. Baumgartner, 2014. "Managing Corporate Sustainability and CSR: A Conceptual Framework Combining Values, Strategies and Instruments Contributing to Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 258-271, September.
    9. Irene Eleonora Lisi, 2018. "Determinants and Performance Effects of Social Performance Measurement Systems," Journal of Business Ethics, Springer, vol. 152(1), pages 225-251, September.
    10. Timo Busch & Bryan T. Stinchfield & Matthew S. Wood, 2011. "A Triptych Inquiry: Rethinking Sustainability, Innovation, and Financial Performance," Tinbergen Institute Discussion Papers 11-026/2/DSF 9, Tinbergen Institute.
    11. Alejandro Alvarado-Herrera & Enrique Bigne & Joaquín Aldas-Manzano & Rafael Curras-Perez, 2017. "A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm," Journal of Business Ethics, Springer, vol. 140(2), pages 243-262, January.
    12. Hee‐Chan Song, 2020. "Sufficiency economy philosophy: Buddhism‐based sustainability framework in Thailand," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 2995-3005, December.
    13. Waligo, Victoria M. & Clarke, Jackie & Hawkins, Rebecca, 2013. "Implementing sustainable tourism: A multi-stakeholder involvement management framework," Tourism Management, Elsevier, vol. 36(C), pages 342-353.
    14. Stefania Testa & Paolo Roma & Maria Vasi & Silvano Cincotti, 2020. "Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 530-546, February.
    15. Brigitte Hoogendoorn & Peter van der Zwan & Daniela Guerra, 2014. "What drives environmental practices of SMEs?," Scales Research Reports H201405, EIM Business and Policy Research.
    16. Julia Wolf, 2014. "The Relationship Between Sustainable Supply Chain Management, Stakeholder Pressure and Corporate Sustainability Performance," Journal of Business Ethics, Springer, vol. 119(3), pages 317-328, February.
    17. Driessen, P.H., 2005. "Green product innovation strategy," Other publications TiSEM f14c1bcc-f1bf-4637-b4a6-8, Tilburg University, School of Economics and Management.
    18. Chengli Shu & Kevin Z. Zhou & Yazhen Xiao & Shanxing Gao, 2016. "How Green Management Influences Product Innovation in China: The Role of Institutional Benefits," Journal of Business Ethics, Springer, vol. 133(3), pages 471-485, February.
    19. Jeremy Hall & Marcus Wagner, 2012. "Integrating Sustainability into Firms' Processes: Performance Effects and the Moderating Role of Business Models and Innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 21(3), pages 183-196, March.
    20. Haddoud, Mohamed Yacine & Onjewu, Adah-Kole Emmanuel & Nowiński, Witold, 2021. "Environmental commitment and innovation as catalysts for export performance in family firms," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

    More about this item

    Keywords

    sustainable development; sustainable marketing; retail; content analysis; sustainable strategic groups;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:brccej:v:2:y:2017:i:2:p:33-63. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristina GANESCU (email available below). General contact details of provider: http://www.univcb.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.