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Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques

Author

Listed:
  • Cristian Bogdan Onete

    (Academy of Economic Studies, Bucharest, Romania)

  • Razvan Dina

    (Academy of Economic Studies, Bucharest, Romania)

  • Remus Negoi

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The social media is composed of easily accessible web tools through which people converse, participate, create, recommend, valorify information and respond online to everything that happens around them. These web tools offer a dynamic virtual environment where users are engaged in a continuous traffic generated by information and interactivity. Internet development and access to information led to a change in consumer behavior in Romania. In this context, it must be taken into account that the buying decision and the decision to include certain foods in daily diet is significantly influenced by the views and experiences of other consumers, expressed in the virtual environment. Thus a new communication channel provided by the internet through social media (forums, chat, blogs, sites reviews) appeared. In this respect, we conducted a research - using the main search engines – with the aim to analyze the evolution of the number of forums and blogs, and also of the posts on these, related to the words bio-eggs, eggs from battery raised chickens and eggs numbering, during December 2009 – June 2010.

Suggested Citation

  • Cristian Bogdan Onete & Razvan Dina & Remus Negoi, 2011. "Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 736-745, November.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:736-745
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    References listed on IDEAS

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    1. Mihai Teodor Negrea, 2007. "New style in comunication: consumer-generated media," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 121-127, February.
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      More about this item

      Keywords

      Social Media; consumers education; ecological food; forum; blog;
      All these keywords.

      JEL classification:

      • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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