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New style in comunication: consumer-generated media

Author

Listed:
  • Mihai Teodor Negrea

    (Academy of Economic Studies, Bucharest)

Abstract

The following paper reveals the content of a new form of comunication used as vehicle for information between consumers on the Internet. Consumer-Generated Media (CGM) describes a variety of new sources of online information that are created, initiated, circulated and used by consumers intent on educating each other about products, brands, services, personalities and issues. The particularities of this concept demand full attention from marketers, because its content offer a large amount of information, free and unfiltered by other instruments or marketing activities.

Suggested Citation

  • Mihai Teodor Negrea, 2007. "New style in comunication: consumer-generated media," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(21), pages 121-127, February.
    • Handle: RePEc:aes:amfeco:v:9:y:2007:i:21:p:121-127
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    File URL: http://www.amfiteatrueconomic.ase.ro/arhiva/pdf/no21/articol_fulltext_pag121.pdf
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    Citations

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    Cited by:

    1. Cristian Bogdan Onete & Razvan Dina & Remus Negoi, 2011. "Estimating the Importance of Social Media in Consumers’ Education and Information Using New Techniques," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 736-745, November.

    More about this item

    Keywords

    Internet; consumer; media; marketer; marketing; shopping;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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