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E-commerce – modern form of business

Author

Listed:
  • Andreea Bianca Ene

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

In the current era, it is almost impossible to live a day without internet. E-commerce involves using the Internet, being allowed digital business transactions between organizations and individuals. As the Internet continues to grow and more and more markets are developed, e-commerce enterprises must learn how to use this technology in order to relate to customer values, especially since the growth potential of B2C websites is fabulous. The reason I chose the title "E-commerce - modern form of business" is that I noticed the tendency of many companies to move their activity in online, much easier to reach potential customers, using networks socialization, which seem to capture the attention of all who want to be fashionable. The purpose of this paper is to establish what influence has the online shop on consumer purchasing decision, and in this sense a questionnaire was applied in the online environment, to those who have purchased at least once a product /service from online.

Suggested Citation

  • Andreea Bianca Ene, 2015. "E-commerce – modern form of business," HOLISTICA Journal of Business and Public Administration, Association Holistic Research Academic (HoRA), vol. 6(2), pages 117-129, July-Dece.
    • Handle: RePEc:urn:urnste:v:6:y:2015:i:2:p:117-129
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    More about this item

    Keywords

    e-commerce; web design; internet; online costumers; marketing research;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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