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Growth, Adoption, and Use of Mobile E-Commerce

Author

Listed:
  • Liran Einav
  • Jonathan Levin
  • Igor Popov
  • Neel Sundaresan

Abstract

We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

Suggested Citation

  • Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014. "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, vol. 104(5), pages 489-494, May.
    • Handle: RePEc:aea:aecrev:v:104:y:2014:i:5:p:489-94
    Note: DOI: 10.1257/aer.104.5.489
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    References listed on IDEAS

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    1. Liran Einav & Chiara Farronato & Jonathan D. Levin & Neel Sundaresan, 2013. "Sales Mechanisms in Online Markets: What Happened to Internet Auctions?," NBER Working Papers 19021, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Kazunobu Hayakawa & Hiroshi Mukunoki & Shujiro Urata, 2023. "Can e-commerce mitigate the negative impact of COVID-19 on international trade?," The Japanese Economic Review, Springer, vol. 74(2), pages 215-232, April.
    2. Peter Mayerhofer & Peter Huber & Dieter Pennerstorfer, 2017. "Handel und Einzelhandel im Wiener Beschäftigungssystem. Arbeitsmarktrelevanz, Arbeitsplatzcharakteristika, absehbare Herausforderungen," WIFO Studies, WIFO, number 61951, April.
    3. Yang, Seungmi & Kwon, Youngsun, 2022. "Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea," Telecommunications Policy, Elsevier, vol. 46(9).
    4. Lim, Boram & Xie, Ying & Haruvy, Ernan, 2022. "The impact of mobile app adoption on physical and online channels," Journal of Retailing, Elsevier, vol. 98(3), pages 453-470.
    5. Hea In Lee & Il Young Choi & Hyun Sil Moon & Jae Kyeong Kim, 2020. "A Multi-Period Product Recommender System in Online Food Market based on Recurrent Neural Networks," Sustainability, MDPI, vol. 12(3), pages 1-14, January.
    6. José Anson & Mauro Boffa, 2018. "Consumer Arbitrage in Cross-Border E-commerce," RSCAS Working Papers 2018/17, European University Institute.
    7. Osinga, Ernst C. & Zevenbergen, Menno & van Zuijlen, Mark W.G., 2019. "Do mobile banner ads increase sales? Yes, in the offline channel," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 439-453.
    8. Rana, Nripendra P. & Barnard, Daniel J. & Baabdullah, Abdullah M.A. & Rees, Daniel & Roderick, Sian, 2019. "Exploring barriers of m-commerce adoption in SMEs in the UK: Developing a framework using ISM," International Journal of Information Management, Elsevier, vol. 44(C), pages 141-153.
    9. Laura Reinhart & Mary Kate Naatus, 2017. "Groupon, m-commerce and mobile apps: Perceptions of small business owners and consumers," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(1), pages 1-3.
    10. Yang, Seungmi & Kwon, Youngsun, 2021. "Estimating the effects of Covid-19 and 5G in the submarkets of internet and mobile shopping," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238061, International Telecommunications Society (ITS).
    11. Luis Aguiar Wicht, 2019. "Going Mobile: The Effects of Smartphone Usage on Internet Consumption," JRC Working Papers on Digital Economy 2019-07, Joint Research Centre.
    12. Dongwon Lee & Anandasivam Gopal & Sung-Hyuk Park, 2020. "Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail," Information Systems Research, INFORMS, vol. 31(3), pages 892-912, September.
    13. , Le Thanh Tung, 2022. "An Analysis of e-Commerce Development in Vietnam and Policy Implications for Business after COVID-19," OSF Preprints dvq9j, Center for Open Science.
    14. Chen, Jialie & Rao, Vithala R., 2023. "Evaluating strategies for promoting retail mobile channel using a hidden Markov model," Journal of Retailing, Elsevier, vol. 99(1), pages 66-84.
    15. Martin Quinn & Miguel Godinho de Matos & Christian Peukert, 2022. "The Welfare Effects of Mobile Internet Access - Evidence from Roam-Like-at-Home," CESifo Working Paper Series 9612, CESifo.
    16. Liu, Feng & Zhao, Shaoqiong & Li, Yang, 2017. "How many, how often, and how new? A multivariate profiling of mobile app users," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 71-80.
    17. Daehyeon Park & Doojin Ryu, 2023. "E‐commerce retail and reverse factoring: A newsvendor approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(1), pages 416-423, January.
    18. Unnati Narang & Venkatesh Shankar, 2019. "Mobile App Introduction and Online and Offline Purchases and Product Returns," Marketing Science, INFORMS, vol. 38(5), pages 756-772, September.
    19. Siliang Tong & Xueming Luo & Bo Xu, 2020. "Personalized mobile marketing strategies," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 64-78, January.
    20. Silva, Ana Teresa & Moro, Sérgio & Rita, Paulo & Cortez, Paulo, 2018. "Unveiling the features of successful eBay smartphone sellers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 311-324.
    21. Rita Yi Man Li & Beiqi Tang & Kwong Wing Chau, 2019. "Sustainable Construction Safety Knowledge Sharing: A Partial Least Square-Structural Equation Modeling and A Feedforward Neural Network Approach," Sustainability, MDPI, vol. 11(20), pages 1-18, October.
    22. Roxana Maria Bădîrcea & Alina Georgiana Manta & Nicoleta Mihaela Florea & Jenica Popescu & Florin Liviu Manta & Silvia Puiu, 2021. "E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level," Sustainability, MDPI, vol. 14(1), pages 1-17, December.
    23. Tianshu Sun & Lanfei Shi & Siva Viswanathan & Elena Zheleva, 2019. "Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment," Information Systems Research, INFORMS, vol. 30(2), pages 523-539, June.

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    More about this item

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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