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Unveiling the features of successful eBay smartphone sellers

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  • Silva, Ana Teresa
  • Moro, Sérgio
  • Rita, Paulo
  • Cortez, Paulo

Abstract

The present study adopts a data mining approach based on support vector machines (SVM) for modeling the number of sales of smartphone devices by eBay sellers. The data-based sensitivity analysis was adopted for extracting meaningful knowledge translated into the relevance of each input feature for the model. Such approach allowed unveiling that the number of items the seller also has on auctions, the price and the variety of products the seller offers are the three features that influence most the number of sales, in a total of almost 25%, surpassing the relevance of the features related to customers’ feedback.

Suggested Citation

  • Silva, Ana Teresa & Moro, Sérgio & Rita, Paulo & Cortez, Paulo, 2018. "Unveiling the features of successful eBay smartphone sellers," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 311-324.
    • Handle: RePEc:eee:joreco:v:43:y:2018:i:c:p:311-324
    DOI: 10.1016/j.jretconser.2018.05.001
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    1. Moro, Sérgio & Ramos, Pedro & Esmerado, Joaquim & Jalali, Seyed Mohammad Jafar, 2019. "Can we trace back hotel online reviews’ characteristics using gamification features?," International Journal of Information Management, Elsevier, vol. 44(C), pages 88-95.
    2. Verstraete, Gylian & Aghezzaf, El-Houssaine & Desmet, Bram, 2019. "A data-driven framework for predicting weather impact on high-volume low-margin retail products," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 169-177.
    3. Kim, Jina & Ji, HongGeun & Oh, Soyoung & Hwang, Syjung & Park, Eunil & del Pobil, Angel P., 2021. "A deep hybrid learning model for customer repurchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Costa, Ana & Guerreiro, João & Moro, Sérgio & Henriques, Roberto, 2019. "Unfolding the characteristics of incentivized online reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 272-281.

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