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Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior

Author

Listed:
  • Zohreh Alizadehrad

    (University of Georgia, Tbilisi)

  • Ekaterine Maglakelidze

    (University of Georgia, Tbilisi)

Abstract

Nowadays, Corporate social responsibility (CSR) has become a core concept in the context of the any industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences corporate credibility. CSR awareness in this concept has a key role. However, there are still few studies examining the relationship between the customer CSR awareness and corporate credibility. Additionally, some studies have contended that customer CSR awareness may indirectly affect customer behavior, and some factors may potentially mediate this influence. Hence, the present study developed a conceptual model to explain the relationship between the customer awareness of companies? CSR activities which should be created through the actual engagement of customers in corporate CSR activities in this conceptual model that may positively influence customer behavior, with mediating effect of corporate credibility.

Suggested Citation

  • Zohreh Alizadehrad & Ekaterine Maglakelidze, 2020. "Conceptual Model Explaining the Impact of Corporate CSR Awareness (Involvement) on Consumer Behavior," Proceedings of International Academic Conferences 10612988, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:10612988
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    CSR; consumer behavior; consumer involvement in CSR activities; corporate credibility; conceptual model;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory

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