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Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty

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  • Hsiu-Hua Chang

    (Department of Business Administration, Feng Chia University, Taiwan)

Abstract

Consumers voluntarily take action in socially responsibility behavior only if they perceive the firm's efforts to conduct the activities toward corporate social responsibility (CSR). This study seeks to examine the direct influence of CSR on consumer socially sustainable consumption which has been neglected in prior studies. The findings indicate that the ethical and legal dimension of CSR is a stronger predictor of socially sustainable consumption than the philanthropic expectations dimension. Perceived value and brand loyalty also play significant mediating roles between CSR and socially sustainable consumption. Finally, some theoretical and managerial contributions in the field of marketing and management are discussed.

Suggested Citation

  • Hsiu-Hua Chang, 2017. "Consumer Socially Sustainable Consumption: The Perspective toward Corporate Social Responsibility, Perceived Value, and Brand Loyalty," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(2), pages 167-191, August.
    • Handle: RePEc:jec:journl:v:13:y:2017:i:2:p:167-191
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    References listed on IDEAS

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    Cited by:

    1. Anran Zhang & Pamela Saleme & Bo Pang & James Durl & Zhengliang Xu, 2020. "A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention," Sustainability, MDPI, vol. 12(22), pages 1-23, November.
    2. Ya‐Ching Lee, 2020. "Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1540-1551, July.
    3. Alfredo Flores-Hernández & Ana Olavarría-Jaraba & Guadalupe Valera-Blanes & Rosario Vázquez-Carrasco, 2020. "Sustainability and Branding in Retail: A Model of Chain of Effects," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    4. Marco Lerro & Maria Raimondo & Marcello Stanco & Concetta Nazzaro & Giuseppe Marotta, 2019. "Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry," Sustainability, MDPI, vol. 11(2), pages 1-16, January.

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    More about this item

    Keywords

    corporate social responsibility; consumer socially sustainable consumption; perceived value; brand loyalty;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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