Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 88 (2009)
Issue (Month): 3 (October)
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Web page: http://www.springerlink.com/link.asp?id=100281
consumer ethical belief; consumer unethical behavior; relationship quality;
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- P. Van Kenhove & K. De Wulf & S. Steenhaut, 2003.
"The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment,"
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
03/167, Ghent University, Faculty of Economics and Business Administration.
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