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Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability

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  • Ya‐Ching Lee

Abstract

How to effectively communicate sustainable development has been a great challenge for businesses. This study identifies three dimensions of stakeholder‐centric perceived sustainability (strength, magnitude, and mobilizability) and presents a framework to recast sustainable communication metrics. The results demonstrate that the strength and mobilizability increase perceived value, leading to an enhancement of brand resonance and purchase intention. The magnitude negatively influences perceived value. This study contributes to the literature by proposing a framework to conceptualize the three dimensions of perceived sustainability and by evaluating outcomes of sustainable communication. The research advances our understanding by showing consumers' psychological path in assessing firms' sustainable communication. The findings also support gender differences. Finally, this paper offers practical suggestions to formulate sustainable communication strategies.

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  • Ya‐Ching Lee, 2020. "Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1540-1551, July.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:4:p:1540-1551
    DOI: 10.1002/csr.1900
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    2. Mariana Toussaint & Pablo Cabanelas & Alicia Blanco‐González, 2021. "Social sustainability in the food value chain: An integrative approach beyond corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 103-115, January.
    3. Naveed Ahmad & Rana Tahir Naveed & Miklas Scholz & Muhammad Irfan & Muhammad Usman & Ilyas Ahmad, 2021. "CSR Communication through Social Media: A Litmus Test for Banking Consumers’ Loyalty," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    4. Paolo Esposito & Paolo Ricci, 2021. "Cultural organizations, digital Corporate Social Responsibility and stakeholder engagement in virtual museums: a multiple case study. How digitization is influencing the attitude toward CSR," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 953-964, March.
    5. Pedro Teixeira & Arnaldo Coelho & Pedro Fontoura & José Carlos Sá & Francisco J. G. Silva & Gilberto Santos & Luis P. Ferreira, 2022. "Combining lean and green practices to achieve a superior performance: The contribution for a sustainable development and competitiveness—An empirical study on the Portuguese context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 887-903, July.
    6. William Quezado de F. Cavalcante & Arnaldo Coelho & Cristela Maia Bairrada, 2021. "Sustainability and Tourism Marketing: A Bibliometric Analysis of Publications between 1997 and 2020 Using VOSviewer Software," Sustainability, MDPI, vol. 13(9), pages 1-21, April.
    7. Pahrudin Pahrudin & Li-Wei Liu & Shao-Yu Li, 2022. "What Is the Role of Tourism Management and Marketing toward Sustainable Tourism? A Bibliometric Analysis Approach," Sustainability, MDPI, vol. 14(7), pages 1-18, April.

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