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Developing and validating a multidimensional consumer-based brand equity scale

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  • Yoo, Boonghee
  • Donthu, Naveen
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 52 (2001)
    Issue (Month): 1 (April)
    Pages: 1-14

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    Handle: RePEc:eee:jbrese:v:52:y:2001:i:1:p:1-14

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    2. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
    3. J. A. Kregel, 1980. "Introduction," Journal of Post Keynesian Economics, M.E. Sharpe, Inc., vol. 3(1), pages 19-20, October.
    4. Deshpande, Rohit & Hoyer, Wayne D & Donthu, Naveen, 1986. " The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption," Journal of Consumer Research, University of Chicago Press, vol. 13(2), pages 214-20, September.
    5. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. " Designing Research for Application," Journal of Consumer Research, University of Chicago Press, vol. 8(2), pages 197-207, September.
    6. Boulding, William & Kirmani, Amna, 1993. " A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?," Journal of Consumer Research, University of Chicago Press, vol. 20(1), pages 111-23, June.
    7. Wallendorf, Melanie & Reilly, Michael D, 1983. " Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, University of Chicago Press, vol. 10(3), pages 292-302, December.
    8. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. " Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 25(1), pages 78-90, June.
    9. Petroshius, Susan M & Monroe, Kent B, 1987. " Effect of Product-Line Pricing Characteristics on Product Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 511-19, March.
    10. Wells, William D, 1993. " Discovery-Oriented Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 19(4), pages 489-504, March.
    11. Shimp, Terence A & Bearden, William O, 1982. " Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions," Journal of Consumer Research, University of Chicago Press, vol. 9(1), pages 38-46, June.
    12. Philip M. Rosenzweig, 1994. "When Can Management Science Research Be Generalized Internationally?," Management Science, INFORMS, vol. 40(1), pages 28-39, January.
    13. Carol J. Simon & Mary W. Sullivan, 1993. "The Measurement and Determinants of Brand Equity: A Financial Approach," Marketing Science, INFORMS, vol. 12(1), pages 28-52.
    14. Burnett, John J. & Dune, Patrick M., 1986. "An appraisal of the use of student subjects in marketing research," Journal of Business Research, Elsevier, vol. 14(4), pages 329-343, August.
    15. William Meredith, 1993. "Measurement invariance, factor analysis and factorial invariance," Psychometrika, Springer, vol. 58(4), pages 525-543, December.
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