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Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

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Author Info
C. Bhattacharya ()
Daniel Korschun
Sankar Sen
Abstract

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File URL: http://hdl.handle.net/10.1007/s10551-008-9730-3
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Publisher Info
Article provided by Springer in its journal Journal of Business Ethics.

Volume (Year): 85 (2009)
Issue (Month): 2 (April)
Pages: 257-272
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:jbuset:v:85:y:2009:i:2:p:257-272

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Web page: http://www.springerlink.com/link.asp?id=100281

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Related research
Keywords: corporate citizenship; corporate social responsibility; relationship marketing; stakeholder management;

References listed on IDEAS
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  1. Shuili Du & Sankar Sen & C. B. Bhattacharya, 2008. "Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 35(3), pages 483-494, 04. [Downloadable!] (restricted)
  2. Sen, Sankar & Gurhan-Canli, Zeynep & Morwitz, Vicki, 2001. " Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 28(3), pages 399-417, December.
  3. Pracejus, John W. & Olsen, G. Douglas, 2004. "The role of brand/cause fit in the effectiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 57(6), pages 635-640, June. [Downloadable!] (restricted)
  4. MacMillan, Keith & Money, Kevin & Money, Arthur & Downing, Steve, 2005. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory," Journal of Business Research, Elsevier, vol. 58(6), pages 806-818, June. [Downloadable!] (restricted)
  5. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January. [Downloadable!] (restricted)
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This page was last updated on 2009-12-30.

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