Research On Behaviors Of Government'S Tourism Marketing
AbstractTourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Tourism and Management, Skopje, Macedonia in its journal UTMS Journal of Economics.
Volume (Year): 1 (2010)
Issue (Month): 1 ()
Tourism; Marketing; Government; Strategic Behavior;
Find related papers by JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Correia, Antonia & Oom do Valle, Patricia & Moco, Claudia, 2007. "Modeling motivations and perceptions of Portuguese tourists," Journal of Business Research, Elsevier, vol. 60(1), pages 76-80, January.
- Mehmet Ergul & Colin Johnson & Ali Sukru Cetinkaya & Jale Boga Robertson, 2011. "An Exploratory Study Linking Turkish Regional Food with Cultural Destinations," Academica Turistica - Tourism and Innovation Journal, University of Primorska, Faculty of Tourism Studies - Turistica,, vol. 4(2), pages 101-109.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zoran Ivanovic).
If references are entirely missing, you can add them using this form.