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Research On Behaviors Of Government'S Tourism Marketing

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  • Quian, Shan

    (Wuhan University of Technology, Management College, China)

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    Abstract

    Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.

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    File URL: http://utmsjoe.mk/files/0-15-099-106_Quian_Shan.pdf
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    Bibliographic Info

    Article provided by University of Tourism and Management, Skopje, Macedonia in its journal UTMS Journal of Economics.

    Volume (Year): 1 (2010)
    Issue (Month): 1 ()
    Pages: 99-106

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    Handle: RePEc:ris:utmsje:0009

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    Web page: http://www.utms.edu.mk/
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    Related research

    Keywords: Tourism; Marketing; Government; Strategic Behavior;

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    1. Correia, Antonia & Oom do Valle, Patricia & Moco, Claudia, 2007. "Modeling motivations and perceptions of Portuguese tourists," Journal of Business Research, Elsevier, vol. 60(1), pages 76-80, January.
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    Cited by:
    1. Mehmet Ergul & Colin Johnson & Ali Sukru Cetinkaya & Jale Boga Robertson, 2011. "An Exploratory Study Linking Turkish Regional Food with Cultural Destinations," Academica Turistica - Tourism and Innovation Journal, University of Primorska, Faculty of Tourism Studies - Turistica,, vol. 4(2), pages 101-109.

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