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First-Time and Repeat Visitors to Cape Verde: The Overall Image

Author

Listed:
  • Antónia Correia

    (Faculty of Economics, University of Algarve, Campus de Gambelas, 8000-117 Faro, Portugal)

  • Nuno Oliveira

    (School of Business, University of Strathclyde, Glasgow, Scotland, G40LG, UK)

  • Richard Butler

Abstract

This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional and cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.

Suggested Citation

  • Antónia Correia & Nuno Oliveira & Richard Butler, 2008. "First-Time and Repeat Visitors to Cape Verde: The Overall Image," Tourism Economics, , vol. 14(1), pages 185-203, March.
    • Handle: RePEc:sae:toueco:v:14:y:2008:i:1:p:185-203
    DOI: 10.5367/000000008783554848
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    References listed on IDEAS

    as
    1. Forrest Young & Jan Leeuw & Yoshio Takane, 1976. "Regression with qualitative and quantitative variables: An alternating least squares method with optimal scaling features," Psychometrika, Springer;The Psychometric Society, vol. 41(4), pages 505-529, December.
    2. Correia, Antonia & Oom do Valle, Patricia & Moco, Claudia, 2007. "Modeling motivations and perceptions of Portuguese tourists," Journal of Business Research, Elsevier, vol. 60(1), pages 76-80, January.
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    Cited by:

    1. Yen E. Lam-González & Carmelo J. León & Javier de León, 2019. "Coopetition in Maritime Tourism: Assessing the Effect of Previous Islands’ Choice and Experience in Tourist Satisfaction," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    2. Yuwen Zhang & Marios Sotiriadis & Shiwei Shen, 2022. "Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences," Sustainability, MDPI, vol. 14(5), pages 1-21, March.

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