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Using the «price of indifference» to assess the competitiveness of hotels (on the example of San Felipe Hotel 4 *, Sol Puerto Playa 4 *, Sol Tenerife 4 *, Tenerife Playa 4 *, Tenerife Princess 4 * - Tenerife, Spain)

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  • Kosarinskaya, Irina

    (student of marketing Russian Economical Plehanov's Academy)

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    Abstract

    The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

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    File URL: http://www.marketing-mba.ru/article/v2_10/Kosarinskaya.pdf
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    Bibliographic Info

    Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..

    Volume (Year): 2 (2010)
    Issue (Month): ()
    Pages:

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    Handle: RePEc:mmb:journl:articl_v2_4_10

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    Related research

    Keywords: price of indifference; marketing; tourism; Spain; Tenerife; pricing; IDP; consume index; consume parameter;

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