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A Key Message about the Richness of Our Country Brand: The Fantastic in the Works of Our Great Romanian Classics

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  • ALBU, Tudorita
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    Abstract

    The Romanian literature has a really rich and original folklore, and the fantastic is part of our literature. The cultured tale is a species that has spectacularly blossomed on the land of the Romanian folklore and mythology. The Romanian fantastic prose can contribute to our Country branding, because country branding comes with the images that come to mind, and a brand based on authentic identity connects itself through appropriate layers, allowing the creation and owning an image and consistently building that image, offering likeability and credibility in today world of perceptions in which it is arguing that brands have the power to change this world.

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    File URL: http://crd-aida.ro/RePEc/rdc/v4i3/5.pdf
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    Bibliographic Info

    Article provided by Romanian Distribution Committee in its journal Romanian Distribution Committee Magazine Volume 4 Issue 3.

    Volume (Year): 4 (2013)
    Issue (Month): 3 (September)
    Pages: 22-30

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    Handle: RePEc:rdc:journl:v:4:y:2013:i:3:p:22-30

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    Web page: http://www.distribution-magazine.eu

    Related research

    Keywords: Country Branding; Fantastic; Literature; Original Folklore; Competitive Values;

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